Mission Measurement Trendletter — October 2014
October 9, 2014

Free SSIR Recording on Using Big Data to Predict Social Impact

Jason Saul, Founder and CEO of Mission Measurement, and Nolan Gasser, architect of Pandora’s famed Music Genome Project™ explain how big data increases the utility of measurement, reduces the time and costs associated with evaluation, and enables users to confidently predict the success of a program before it even launches.The webinar is free with registration.

New Research Simultaneously Helps CMOs and Society

The increasing difficulty in differentiating a brand based on price, quality or convenience has created an opportunity for marketers to seek out new ways to make their products matter. One of the most promising new sets of benefits are intrinsic social benefits — those non-traditional purchase drivers that have a positive impact on the lives of consumers, their families or their communities. Perry Yeatman and Leeatt Rothschild, The Huffington Post.

A Simple Tool for Measuring Your Outcomes

For organizations that have embraced outcomes measurement, one useful tool for tracking progress is the Success Equation. This tool is valuable both for communicating what you do and for helping your organization clarify its thinking and its work related to outcomes. Jason Saul, The Chronicle of Philanthropy.

Sue Tobias to Speak at Cause Marketing Forum in Toronto

On October 28th, Mission Measurement Principal Sue Tobias will present “Straight Talk on Measuring Impact” to Companies and Causes Canada. Her presentation will explain how marketers can align cause-marketing efforts with consumer demand and business goals. She will also offer advice on how measure the ROI of social impact programs. Companies and Causes Canada.