Nonprofit : Overview

Mission Measurement helps nonprofit clients to measure, maximize, and sell their social impact.

Measuring social impact isn’t anything new, but Mission Measurement offers a profoundly different solution. Rather than tallying activities and outputs, we leverage research to help our clients identify, measure and communicate the high value outcomes that matter to them… and to their funders.

But we are more than a measurement firm. We use measurement not as a compliance exercise, but rather as a value-creation strategy. Our team leverages market research and outcomes-thinking to identify new stakeholders and uncommon partners that value social impact. Homing in on these “Impact Buyers,” we help nonprofit clients develop value propositions that connect social impact to the market. In turn, our clients are poised to dramatically increase their fundraising and their impact.

Mission Measurement offers two service lines to our nonprofit clients:

Measurement and Evaluation

Outcomes Measurement: Compelling Data, Practical Approach

Mission Measurement specializes in measuring what really matters—the high-value outcomes that constitute meaningful social impact. We help organizations track elusive and intangible outcomes such as college readiness, financial stability, policy change and public awareness.  We create new data through smart proxies and develop reliable insights that inform strategic decisions and communicate persuasively with donors.

Our measurement work is rigorous, but practical. We start by helping clients to translate their mission into specific and measurable impact objectives.  Then, we work collaboratively with our clients to build an Impact Framework™ that captures the interim outcomes that will lead to their desired impact.  The Impact Framework™ guides ongoing data collection, analysis and reporting as well organizational learning and program improvements. The result is compelling data and an aligned strategy that maximizes social impact.

Value Creation

Selling Your Impact™: Maximize Revenue and Social Outcomes

Mission Measurement designs and improves fundraising strategies that connect social impact to the stakeholders who value it.  We start by identifying Impact Buyers—companies, other nonprofits, upstream consumers or beneficiaries that can pay. We use market research to develop targeted Social Value Propositions™ that leverage the unique and marketable value created through our clients’ social impact.  Then, we work with our out clients to market and Sell Your Impact™. The result is sustainable funding that is tied to value creation, and isn’t at the mercy of charity trends or shrinking donor budgets.

Our work to help nonprofits Sell Your Impact™ is revolutionizing the social sector. Among our early successes is a nonprofit focused on increasing access to clean water in Africa.  By working with Mission Measurement, the organization discovered new Impact Buyers and reoriented its strategy to both increase its social impact and its fundraising potential.  As a result, the organization has increased support from a corporate partner from $10,000 a year to $1 million over three years.