Drive profit and solve social problems.
Mission Measurement works with leading corporations to create value through social change. We research, develop and measure Social Value Proposition™ strategies based on the premise that companies can deliver social benefits that offer an economic return and drive positive social change.
Our work transcends reputation monitoring to measure what really matters. We identify and leverage Social Value Drivers, social factors that increase the worth of a product or service to a customer, to design strategies that affect the behavior of customers, employees, and other stakeholders.
Mission Measurement works with clients to increase the rigor of data, build a strong business case for CSR, uncover the value of social opportunities, and unlock new customer segments—all with the goal of increasing economic and social value for sustainable impact.
Our team draws on a unique combination of skills to do our work, combining traditional market research and quantitative analysis with socially-oriented corporate strategy and innovation. As a result, our clients develop a pointed focus on business value, innovate strategies to maximize that value, and use intelligent metrics to track progress. Our approach to developing and implementing Social Value Propositions includes three types of engagements.
We use qualitative research to identify traditional and Social Value Drivers and then assess the impact of these value drivers on consumer choice through data analysis that also reveals the relative performance of firms within an industry. We help our clients quantify opportunities through an approach that:
We employ social innovation to develop strategies and tactics that maximize business and social impact. We work with clients to leverage their Social Value Propositions using an approach that:
We design custom measurement approaches to track programs supporting Social Value Propositions and to quantify the effectiveness of social impact strategies in delivering economic value to customers or donors. We help clients demonstrate progress and develop strategic plans through an approach that: