Corporate : Overview

Mission Measurement works with leading corporations to create value through social change. We advise Fortune 500 companies, helping them transcend reputation monitoring to measure what really matters: the effect of social strategies on the behavior and loyalty of customers, consumers, employees, and other stakeholders. We refer to this as ‘’measuring your Social Value Proposition™” and we’ve perfected our approach working closely with clients like Cisco, Disney, McDonald’s and Walmart.

But Mission Measurement is more than a measurement firm. We use market research and innovation to design business strategies that dramatically increase our clients’ Social Value Proposition™…and their bottom line. We refer to this as “Social Innovation” – the creation of purposeful yet highly profitable business strategies.

Our team uses a unique combination of skills to do our work, combining traditional market research and quantitative analysis with socially-oriented corporate strategy and disruptive innovation. As a result, our clients develop a laser focus on business value, innovate strategies to maximize this value and use compelling metrics to track it.

Mission Measurement offers two service lines to our corporate clients:

Measurement and Evaluation

Beyond Reputation: Measure Your Social Value Proposition™

We use measurement to quantify opportunity and demonstrate value. We identify the unique and high-value social outcomes your company produces and segment the stakeholders who value them, whether they are consumers, customers, suppliers, employees or investors.

The result is what we call your “Social Value Proposition™,” and we measure it to determine how much differentiated value your company delivers to key stakeholders, and how that value drives your business. Measuring your Social Value Proposition™ is the central tool for building the business case for CSR, and aligning CSR strategy to maximize both business value and social impact.

Value Creation

Reinvent CSR: Innovate to Drive Business Value

Mission Measurement designs and improves CSR strategies in order to maximize your company’s Social Value Proposition™ and improve your bottom line. Our social innovation methodology uses original market research and disruptive innovation to uncover opportunities to create new value for your stakeholders through social change.

Our work is comprehensive – we start by segmenting stakeholders, identifying value drivers, and quantifying market opportunities. Then, we develop concepts and work with your business to integrate new ideas, leverage existing plans, and pilot programs. Ultimately, we guide our clients through implementation, supporting internal and external communications and elevating your Social Value Proposition™ to be a core tenet of your organization. Finally, we carry out ongoing measurement of your Social Value Proposition™, connecting social impact to key performance indicators such as customer loyalty, employee retention, and cost savings.