Tri-athletes: Our team is proficient in private sector, public sector and social sector.

Shawn Basak


As the Director of Corporate Strategy for Mission Measurement, Shawn focuses on leading the direction of the company’s profitable growth and development through intellectual capital development, product innovation, strategic recruitment and joint ventures. Shawn’s recent clients include McDonald’s USA, The Walt Disney Company, Medicis Pharmaceutical Company, Starbucks and the U.S. Agency for International Development (USAID).

Prior to joining Mission Measurement, Shawn worked at The Cambridge Group, a growth strategy consulting firm. He advised numerous Fortune 500 companies across the retail, consumer products and financial services industries, providing his clients with a deep understanding of unmet consumer demand. He applies his expertise in consumer behavior, brand positioning and analytical consulting to help his clients use social impact as a business growth driver.

Shawn serves on the Board of Directors for Fields of Growth, a sport-based community development organization. He has also served as a guest speaker at the Kellogg School of Management at Northwestern University, the Smith School of Business at the University of Maryland, Net Impact and the Corporate Responsibility Group of Chicago. Shawn earned his B.S. from Northwestern University.