Creating a new generation of data to solve social problems.
The recent New York Times article “At Chipotle, How Many Calories Do People Really Eat?” (which reveals what we really eat when we dine at Chipotle) struck a chord with many readers- most lauded Chipotle’s tasty menu, some were surprised by the number of calories in favorite dishes, while others blamed consumers for making poor food choices. The volume of responses highlighted an important point--consumers are passionate about Chipotle, and for that reason Chipotle’s lines are out the door, literally.
Mission Measurement announces Clinton Global Initiative Commitment to Action: Codifying the Key Success Factors to Improve Food Security
Many consider randomized control trials, or RCTs, to be the “gold standard” for evidence. Randomization provides a high degree of proof for a very narrow set of facts: a particular program, under a particular set of conditions, for a particular population of people, at a particular time, made a difference. But while the specificity of RCTs can make them very credible, their precision also creates a number of critical limitations. There might be another way.
My Mission Measurement colleague, Sue Tobias, and I were struck by a recent BCG report entitled "An Imperative for Consumer Companies to Go Green." This report highlights the increasing consumer preference for "organic, natural, ecological, fair trade" and other socially responsible products.
As a CMO myself, I'm experiencing firsthand the profound changes in the marketplace and in how we provide value for clients, consumers or customers. Amidst these changes, one of the developments my colleague, Leeatt Rothschild, and I are most excited about is the growing importance of social value drivers for consumers.
Every day, thousands of Americans apply for new credit cards, loans, and mortgages. In the decision-making process, banks use one number to review a person’s financial history and assess their likelihood to pay off debt: a credit score. Similarly, other industries are striving to mimic this approach by using algorithm-based data to predict future outcomes in various settings. Enter Mission Measurement, the social impact consulting firm attempting to change the way corporations, government agencies, foundations, and non-profits invest in philanthropic causes by using data to forecast social impact program outcomes.