The Business of Social Change™
At Mission Measurement we see a difference between “doing good” and solving social problems. Today, we’re doing a lot of good. But are we solving social problems?
The answer is: we don’t really know. We are spending billions of dollars on social initiatives and charity hoping that it will add up to something. But if we really want to move the needle on the major social issues we face, we need to be more outcomes-driven, and we need better data.
The ultimate vision of Mission Measurement is to rationalize the allocation of resources for social change. To do that, we need to create a new generation of data. Data that is outcome-based, higher value and standardized. We aim to create a universal language for learning what works, for benchmarking and for maximizing social value.
Today, the data we have is limited to measuring activities – test scores in high schools, readmission rates in health care, volunteer hours at corporations, negative screens for social investing. That data doesn’t answer the “so what” questions necessary to learn what works, to design better strategies or to make more informed decisions.
But our vision is more than just an idea. It’s a guiding principle in the strategies we’re deploying every day with our clients—the companies, nonprofits, foundations and government agencies that are best positioned to influence the market for social change.
We are more than just a “measurement firm” – for us, better outcomes data is just the ante. It is the foundation upon which innovative, world-changing strategies are built. And one day, it will be the foundation for a true social capital market – where outcomes can be bought and sold and resources can be maximized to create social value and more efficiently solve the world’s most pressing social problems.